If you are successfully running your social media account and have your own internal structure that works for you— great! You should continue to run with that.
You may find that you aren’t that great at filming reels and the editing takes you forever. You would be the perfect candidate for our retainer reel package— this is where our team meets with you once a month for a one-hour filming session to knock out four iPhone reels. We edit them and send them to you, so then you can post them on your own accord.
Maybe you are good at filming iPhone reels, however you want to sprinkle some higher quality, more cinematic videos on your feed over time. You would be a great candidate for our filming package. This includes four, camera-shot videos that are much more cinematic than your average reel. Each video receives one hour of filming time (4 hours total). This is more of an investment, but these are where our trained video and photo skills come into play. This isn’t a month-to-month retainer, and many times we have clients buy this package and use it over a span of a year.
Our social media management retainer is suited for those who don’t want to really be doing anything for their social anymore: taking photos, writing captions, posting, responding to comments, etc.
All of these are very different offerings and really just depend on what you’re looking for! If you don’t know, book a discovery call with us and we can help you navigate what you need.
If you find yourself dreading posting to social media, coming up with content ideas, or planning out a strategy— this could be a good sign that it’s time to pass the torch. However, the most important factor that we see people and businesses face is time. Social media is a whole job on its own— and trying to keep up can be impossible. Social media is only becoming more and more pertinent for marketing— it’s not going anywhere. Invest in it!
With that being said, you have to be ready to let go. It’s true, no one is going to know your business or your vision as well as you. However, if you find the right company to assist you in this area, they’re probably going to bring your visions to life better than you could. They also may bring forth new ideas and concepts that you yourself wouldn’t come up with. You have to let go and trust the process. The goal is for you to put more time back into your business and into what you’re the expert in. If you haven’t been doing that, because you’re worried about what photo to post on Instagram tomorrow, then it’s time to look for someone to assist.
This all depends on your given situation— and you’d be surprised how any times we turn potential clients away, because we really do think an in-house social media manager and content creator is what they need. That being said, there are many factors as to why outsourcing can be the way to go. First off, having an employee in house brings the chance of turnover. The likelihood that that employee or contractor will move on, is quite high. When you invest in a company, you’re investing in a long term relationship. Though our team may evolve, our foundation remains. Secondly, an outsource most likely has a solid system in place. When you keep in-house, you are reliable for building out your own system— which, many times, can be the problem. It’s inefficient, isn’t structured enough, and isn’t focusing on the right things. Third, a company you outsource to is most likely experienced and succesful in their industry. They are constantly evolving to stay on top of trends, systems, platforms, etc. And in a world as fast-paced as social media and marketing— this is crucial!
No business is the same and it really depends on how involved you want to be!