FAQ
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How do I know whether a reel/ filming package or management retainer is right for me?
If you are successfully running your social media account and have your own internal structure that works for you— great! You should continue to run with that.
You may find that you aren’t that great at filming reels and the editing takes you forever. You would be the perfect candidate for our retainer reel package— this is where our team meets with you once a month for a one-hour filming session to knock out four iPhone reels. We edit them and send them to you, so then you can post them on your own accord.
Maybe you are good at filming iPhone reels, however you want to sprinkle some higher quality, more cinematic videos on your feed over time. You would be a great candidate for our filming package. This includes four, camera-shot videos that are much more cinematic than your average reel. Each video receives one hour of filming time (4 hours total). This is more of an investment, but these are where our trained video and photo skills come into play. This isn’t a month-to-month retainer, and many times we have clients buy this package and use it over a span of a year.
Our social media management retainer is suited for those who don’t want to really be doing anything for their social anymore: taking photos, writing captions, posting, responding to comments, etc.
All of these are very different offerings and really just depend on what you’re looking for! If you don’t know, book a discovery call with us and we can help you navigate what you need.
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How do I know if I need a social media manager?
If you find yourself dreading posting to social media, coming up with content ideas, or planning out a strategy— this could be a good sign that it’s time to pass the torch. However, the most important factor that we see people and businesses face is time. Social media is a whole job on its own— and trying to keep up can be impossible. Social media is only becoming more and more pertinent for marketing— it’s not going anywhere. Invest in it!
With that being said, you have to be ready to let go. It’s true, no one is going to know your business or your vision as well as you. However, if you find the right company to assist you in this area, they’re probably going to bring your visions to life better than you could. They also may bring forth new ideas and concepts that you yourself wouldn’t come up with. You have to let go and trust the process. The goal is for you to put more time back into your business and into what you’re the expert in. If you haven’t been doing that, because you’re worried about what photo to post on Instagram tomorrow, then it’s time to look for someone to assist.
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Why would I choose to outsource instead of have someone in-house?
This all depends on your given situation— and you’d be surprised how any times we turn potential clients away, because we really do think an in-house social media manager and content creator is what they need. That being said, there are many factors as to why outsourcing can be the way to go. First off, having an employee in house brings the chance of turnover. The likelihood that that employee or contractor will move on, is quite high. When you invest in a company, you’re investing in a long term relationship. Though our team may evolve, our foundation remains. Secondly, an outsource most likely has a solid system in place. When you keep in-house, you are reliable for building out your own system— which, many times, can be the problem. It’s inefficient, isn’t structured enough, and isn’t focusing on the right things. Third, a company you outsource to is most likely experienced and succesful in their industry. They are constantly evolving to stay on top of trends, systems, platforms, etc. And in a world as fast-paced as social media and marketing— this is crucial!
No business is the same and it really depends on how involved you want to be!
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What steps should I take before booking a discovery call?
This is very important, because we value everyone’s time— yours and ours.
First off, this should be something you’ve contempated for awhile. You’ve done your research: compared other companies to ours, reviewed our clients and their accounts, read through all of our offerings, followed our team on social, etc.
Second, you’ve reviewed our pricing and this is comfortable for you/your business! This is quite an investment and we don’t take this partnership lightly. We invest in clients who envision themselves working with us long term. Financially, this should make sense for you before signing a contract!
Third, have a list of questions for us that are tailored to your specific business and situation. You can find so much about us on our website, so our discovery call is for the details!
If you’ve checked all those boxes— book!
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Who does what on the team?
Everyone does everything!
All of our team members go through extensive training and ongoing mentorship with our creative director and founder, Olivia, to ensure that our product and deliverables are the best they can be. We are continually educating ourselves to ensure that we are at the top of our field with analytics, strategy, creative direction, platform awareness, photography, videography, etc. It’s crucial that every team member is capable of all duties. When a new client signs with us, they are assigned a team member who is their main point of contact. This team member is mainly responsible for this client’s account and content. We assign these matches based on team member expertise and interest.
Clients that are on our Exclusive Retainer Management package are guaranteed our creative director, Olivia Longin, on their account and content.
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Who are your aligned or ideal clients?
Our aligned and ideal clients are people and businesses who are confident in their brand. Even if it’s a new brand that we’re helping build from the ground up, there is a strong branding deck, tone of voice, and mission that they have provided us. This is what allows our team to take what they’ve given us, put it into effect, and navigate the best way to let it radiate through the strategy and content that we’re creating.
We’re also quite transparent that our strongest partnerships are with businesses and business owners that trust we are the experts in this area. They are coming to us so that they can focus on the other parts of their business that need their attention. They give us the fundamental tools for us to know and understand their brand, while allowing us to get creative, try new strategies, and delve into this world, that we know best, on behalf of their brand and business.
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How do you measure the success of a social media account?
Our number one priority is taking this responsibility off of your plate and giving you your time back. This is No. 1!
A successful social media account to us all revolves around healthy, authentic engagement, followers that stay, steady growth, strong brand visuals, and consistent posting. Our foundational strategy is built on all of these pillars— giving the correct attention to each area. It’s all about finding you likely clients— this comes down to organic growth! We often tell people that if you’re looking to gain 20k followers in one month, we’re probably not for you. We believe in nurturing a community that is interested in what you’re posting and are following you because they probably want to use your services.
That being said, all of our clients numbers are 100% x over the average.
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What sets your agency apart from others in the industry?
We are so much more than social media managers or content creators— we like to see ourselves as your marketing team! We play a huge role in the creative direction side of your business, particularly with your media marketing. But this carries over into so many other areas, as well.
We’re not just creating reels, writing copy, responding to comments, and posting to the account— we spend hours researching your competitors, strategizing marketing approaches, pulling visual inspiration, outreaching to collaborators, networking with potential partnerships, finding models, etc. We hone in on all the details to assist you in representing your brand to its top ability. Not just on social media— but in the community.
Down to writing a thank-you card on your behalf. We’ve got it down.
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How far out in advance do you work?
We work a month in advance! We have a really strong system that is repetitive month-to-month. This allows The Client to be engaged and involved, while we handle the backend work for them. Working a month out allows us to really strategize your marketing as a whole over the span of four weeks— while allowing you to view everything, make edits, and give approval while taking as little of your time as possible.
Because we work a month in advance, this also means that beginning partnership with us usually looks about 6-8 weeks out at the earliest.
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Can you help with both organic and paid social media efforts?
Absolutely! We actually require that all of our retainer management clients invest in paid ads. Even if it’s just $25/month, this is crucial for the growth of your account and the reach you’re capable of achieving.
Our team is skilled and trained in managing these paid ads, whether it be $25 or $500.
We here at BMD believe that is the mix of organic and paid growth that creates a healthy social media account. The intertwine of both of these strategizes are what bring forth strong results.
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What social media platforms do you work with?
We primarily focus in Instagram and Facebook, however we are all certified and trained in Pinterest and LinkedIn. Each client and their industry are quite different and demand attention on differing platforms.
All of our social media management packages are for Instagram and Facebook— the other platforms are an additional add-on fee.