BMD UNIVERSITY - FALL 2025 CAMPAIGN

PHOTOGRAPHER: Travis Kauffman // VIDEOGRAPHER: Justin Kauffman

The BMD Fall 2025 Campaign was inspired by the time of year: back to school, rolling up your sleeves, getting back into the grind. 

The Concept:
We’re romping through the lens of your Casio-Qv-10. Baseball-capped cashmere rolls by with black rims while the football flies, and you’ve never felt the fall of 89 like this before. Kicking off your loafers, you run for a pass while rolling up your knit, losing your frames in the process. Our auburn-furred Doxin pounces on them before you can, blazing by the Spirit smoker on a park bench. 

Leaves rustle and toss on the mossy lawn. You turn your lens to the pensive readers under the oak, is one’s book upside down? The swift loss of eye contact says, yes. An orangey afternoon glow feels like fall fever, and bells ring. Back in office. 

HARD WORK IS ALWAYS IN STYLE.