THE GRAND UNION // HOTEL IN FORT BENTON

SOCIAL MEDIA MANAGMENT, BRAND IDENTITY DESIGN

When The Grand Union Hotel began its next chapter under new ownership, they entrusted BMD with refreshing the brand while staying true to its historic roots. Built in 1882, the hotel is a Montana landmark—and our goal was to create a brand identity that felt both enduring and elevated. We refined the logo, introduced a timeless color palette inspired by the surrounding landscape, and developed a custom suite of illustrations that reflect the hotel’s architectural charm and Western heritage. With a combination of elegant typography, vintage-inspired brand marks, and subtle nods to the past, the new identity offers a cohesive, memorable presence across signage, print, and merchandise. Today, we continue to manage The Grand Union’s social media—ensuring every visual and caption aligns with the brand’s voice and values. From showcasing the hotel’s spaces and staff to capturing quiet moments by the river, we help tell the ongoing story of a place where history and hospitality live side by side.