For The Cottages in Bigfork, we led a comprehensive brand transformation—shaping a boutique hotel experience from the ground up through full brand development and identity design. Our work began with defining the hotel’s core narrative: a modern, elevated retreat rooted in the quiet charm and natural beauty of Bigfork, Montana. From there, we crafted brand messaging, visual identity systems, and a design direction that reflected both the character of the cottages and the discerning traveler they aim to attract.
Our team built a complete web experience that brought this story to life online—pairing clean design with intuitive functionality and a guest-forward approach. Every detail, from typography to imagery to copy, was intentionally chosen to support a cohesive sense of place. This digital foundation set the stage for the next phase of storytelling: campaign strategy, seasonal direction, and monthly content planning to introduce the refreshed brand across social platforms.
By combining thoughtful design with strategic content, we created a year-round marketing rhythm that highlights the guest experience, the surrounding Flathead Valley landscape, and the unique charm that sets The Cottages in Bigfork apart. Each month’s content strategy was developed to reinforce the brand’s identity, build recognition, and drive consistent engagement through elevated visuals and narrative-driven messaging.