For Zephyr Cycling Studio, we launched Redefining Your Ride: We Are Zephyr—a three-month campaign crafted to reintroduce the studio under new ownership and celebrate the personalities of its refreshed instructor team. Our creative approach paired elevated studio photography with candid, high-energy content that captured the real rhythm of Zephyr classes. By highlighting personal instructor stories, user-generated content, and Zephyr’s welcoming yet elevated vibe, we created a campaign that sparked renewed community connection and set the tone for this new chapter. The result? A brand story that’s bold, inspiring, and authentically Zephyr.

After the success of the campaign, we continued our collaboration with Zephyr through a focused brand refresh. We updated the studio’s color palette, refined its tone of voice, and introduced new taglines to better reflect the energy, inclusivity, and momentum that had emerged from the campaign. The refreshed brand direction strikes a balance between sophistication and approachability—designed to resonate with Zephyr’s loyal riders while attracting new faces to the studio. These subtle but powerful shifts brought cohesion to the brand experience and positioned Zephyr for continued growth with clarity and confidence.

new palette

ZEPHYR // FITNESS CLUB 

SOCIAL MEDIA MANAGMENT, CONTENT CREATION, CAMPAIGN STRATEGY, BRAND REFRESH